Vocational Education is innovative
Purpose of the project
This project makes “educational marketing and PR” and through expert experience in education, PR and marketing, promotes vocational education in Plovdiv.
- Creating a model for the promotion of vocational high schools, which leads to an increase in enrolled students;
- Creating a brand identity for PG in food technology and technology in order to increase interest in schools and enrolled students;
- Educational marketing for GHGs in food technology and technology aims to establish them as preferred schools by parents and students.
Specific objectives
- Positioning the vocational high school as one of the most prestigious and offering the best career development in the region
- Completion of study classes
- Building a prestigious image of the vocational school among all stakeholders (community, parents, students)
Activities
The first activity of the project includes creating a brand for both schools. This consists of making a logo, motto and a short description. The second step of the project is to redesign and restructure the sites of the two schools. Brochures, flyers and stickers contribute to the recognition of schools and attract target audiences. A souvenir-gift is also made for the students who attend the schools. The creation of content for social networks, the management of advertising on social networks and the presentation of schools in the media for a year aims to attract students and promote the two high schools among the Internet audience.
Marketing and advertising activities
Creating content for social networks:
- 8 promotional monthly posts;
- 1 post for development of the industries related to the vocational high school;
- 2 photo sessions per school year for creating posts and advertising content;
- 2 video interviews during the school term with students and teachers for creating posts and advertising content;
- Providing images for publications relating to national holidays;
- Creation and management of advertising campaigns in the period March – July 2021.
Articles and marketing content:
- 2 articles for the high school blog * per month
- 3 sponsored articles in Edu Compass’s blog for a study period
Results
Both vocational high schools receive a developed logo to ensure their visual recognition. Attractive print materials have also been developed. The sites of PG in food technologies and equipment and PGVAD “Hristo Botev” are optimized and work in their favor. Reaching an audience of 10,000 people and 4,000 engaged audiences lead to an increased level of inquiries and visits.
The site of PGHTT Plovdiv is a clear example of the successful implementation of the project – HERE.
Created video content and youtube channel – HERE.
Maintaining a Facebook page – HERE.
