This project makes “educational marketing and PR” and through expert experience in education, PR and marketing, promotes vocational education in Plovdiv.
The first activity of the project includes creating a brand for both schools. This consists of making a logo, motto and a short description. The second step of the project is to redesign and restructure the sites of the two schools. Brochures, flyers and stickers contribute to the recognition of schools and attract target audiences. A souvenir-gift is also made for the students who attend the schools. The creation of content for social networks, the management of advertising on social networks and the presentation of schools in the media for a year aims to attract students and promote the two high schools among the Internet audience.
Creating content for social networks:
Articles and marketing content:
Both vocational high schools receive a developed logo to ensure their visual recognition. Attractive print materials have also been developed. The sites of PG in food technologies and equipment and PGVAD “Hristo Botev” are optimized and work in their favor. Reaching an audience of 10,000 people and 4,000 engaged audiences lead to an increased level of inquiries and visits.
The site of PGHTT Plovdiv is a clear example of the successful implementation of the project – HERE.
Created video content and youtube channel – HERE.
Maintaining a Facebook page – HERE.