project
“Vocational education is modern”
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In partnership with Plovdiv Municipality
About the project
In 2018, we consulted PGVAD "Hristo Botev" and PGHTT Plovdiv and created a strategy to attract students to both vocational high schools. In partnership with ABB and TED Bed, we created videos and career paths through which we presented the real development opportunities that vocational education offers.
Project Goals
- To create an educational marketing model that increases the attractiveness of vocational high schools
- To build a brand identity for both schools through a logo, motto, and messaging
- To establish the schools as a preferred choice through targeted communication in social networks and media
- To increase public understanding of the value of vocational education
Results
Created new visual identity (logo, motto, print materials, souvenirs)
Created social media content:
- 8 promotional posts per month
- Photo and video sessions with students and teachers
- 2 blogs per month for the schools
- 3 sponsored publications on the Edu Compass blog
Campaigns with an engaged audience of over 4,000 people and a reach of over 10,000
Video content and YouTube channel
Maintained Facebook page for each school
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“Positive Education”
In partnership with "Hristo Botev" Vocational High School and Plovdiv Municipality
