{"id":2164,"date":"2021-10-29T10:49:43","date_gmt":"2021-10-29T07:49:43","guid":{"rendered":"https:\/\/edu-compass.com\/projects\/profesionalnoto-obrazovanie-e-moderno\/"},"modified":"2022-06-28T16:50:11","modified_gmt":"2022-06-28T13:50:11","slug":"profesionalnoto-obrazovanie-e-moderno","status":"publish","type":"projects","link":"https:\/\/edu-compass.com\/en\/projects\/profesionalnoto-obrazovanie-e-moderno\/","title":{"rendered":"Vocational Education is innovative"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;content-section content-section&#8211;reverse&#8221; css=&#8221;.vc_custom_1635488067525{margin-top: 40px !important;margin-bottom: 80px !important;}&#8221;][vc_column el_class=&#8221;content-section__info&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_custom_heading text=&#8221;\/ GOALS&#8221; font_container=&#8221;tag:div|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;sub-title&#8221;][vc_custom_heading text=&#8221;Purpose of the project&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1635493840081{margin-bottom: 0px !important;}&#8221;]This project makes &#8220;educational marketing and PR&#8221; and through expert experience in education, PR and marketing, promotes vocational education in Plovdiv.[\/vc_column_text][mk_custom_list custom_icon=&#8221;https:\/\/edu-compass.com\/wp-content\/uploads\/2021\/09\/noun_tick_1563639.svg&#8221;]\n<ul>\n<li>Creating a model for the promotion of vocational high schools, which leads to an increase in enrolled students;<\/li>\n<li>Creating a brand identity for PG in food technology and technology in order to increase interest in schools and enrolled students;<\/li>\n<li>Educational marketing for GHGs in food technology and technology aims to establish them as preferred schools by parents and students.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][vc_column el_class=&#8221;content-section__image&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_single_image image=&#8221;1124&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; el_class=&#8221;content-section content-section&#8211;dark&#8221; css=&#8221;.vc_custom_1635362496080{margin-top: 80px !important;margin-bottom: 80px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;content-section__image&#8221;][vc_single_image image=&#8221;1123&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;content-section__info&#8221; css=&#8221;.vc_custom_1635494413919{padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Specific objectives&#8221;][vc_empty_space height=&#8221;30px&#8221;][mk_custom_list custom_icon=&#8221;https:\/\/edu-compass.com\/wp-content\/uploads\/2021\/09\/noun_tick_1563639.svg&#8221;]\n<ul>\n<li>Positioning the vocational high school as one of the most prestigious and offering the best career development in the region<\/li>\n<li>Completion of study classes<\/li>\n<li>Building a prestigious image of the vocational school among all stakeholders (community, parents, students)<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Activities&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1656423276868{margin-bottom: 0px !important;}&#8221;]The first activity of the project includes creating a brand for both schools. This consists of making a logo, motto and a short description. The second step of the project is to redesign and restructure the sites of the two schools. Brochures, flyers and stickers contribute to the recognition of schools and attract target audiences. A souvenir-gift is also made for the students who attend the schools. The creation of content for social networks, the management of advertising on social networks and the presentation of schools in the media for a year aims to attract students and promote the two high schools among the Internet audience.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; fullwidth_content=&#8221;false&#8221; el_class=&#8221;content-section content-section&#8211;light content-section&#8211;reverse&#8221; css=&#8221;.vc_custom_1635360809035{margin-top: 80px !important;margin-bottom: 80px !important;}&#8221;][vc_column el_class=&#8221;content-section__info&#8221;][vc_custom_heading text=&#8221;Marketing and advertising activities&#8221;][vc_row_inner css=&#8221;.vc_custom_1635494485302{margin-top: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1656423305285{margin-bottom: 0px !important;}&#8221;]<strong>Creating content for social networks:<\/strong>[\/vc_column_text][mk_custom_list custom_icon=&#8221;https:\/\/edu-compass.com\/wp-content\/uploads\/2021\/09\/noun_tick_1563639.svg&#8221;]\n<ul>\n<li>8 promotional monthly posts;<\/li>\n<li>1 post for development of the industries related to the vocational high school;<\/li>\n<li>2 photo sessions per school year for creating posts and advertising content;<\/li>\n<li>2 video interviews during the school term with students and teachers for creating posts and advertising content;<\/li>\n<li>Providing images for publications relating to national holidays;<\/li>\n<li>Creation and management of advertising campaigns in the period March &#8211; July 2021.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1656423388783{margin-bottom: 0px !important;}&#8221;]<strong>Articles and marketing content:<\/strong>[\/vc_column_text][mk_custom_list custom_icon=&#8221;https:\/\/edu-compass.com\/wp-content\/uploads\/2021\/09\/noun_tick_1563639.svg&#8221;]\n<ul>\n<li>2 articles for the high school blog * per month<\/li>\n<li>3 sponsored articles in Edu Compass&#8217;s blog for a study period<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1635494511840{margin-top: 80px !important;margin-bottom: 80px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Results&#8221;][vc_column_text css=&#8221;.vc_custom_1656423498568{margin-bottom: 0px !important;}&#8221;]Both vocational high schools receive a developed logo to ensure their visual recognition. Attractive print materials have also been developed. The sites of PG in food technologies and equipment and PGVAD &#8220;Hristo Botev&#8221; are optimized and work in their favor. Reaching an audience of 10,000 people and 4,000 engaged audiences lead to an increased level of inquiries and visits.<\/p>\n<p>The site of PGHTT Plovdiv is a clear example of the successful implementation of the project &#8211; <a href=\"https:\/\/www.pghtt.net\/\">HERE.<\/a><\/p>\n<p>Created video content and youtube channel &#8211; <a href=\"https:\/\/www.youtube.com\/channel\/UClnLhDQRzJfZBug0LNmbXgA\">HERE. <\/a><\/p>\n<p>Maintaining a Facebook page &#8211; <a href=\"https:\/\/www.facebook.com\/pghttt\">HERE. <\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>This project makes &#8220;educational marketing and PR&#8221; and through expert experience in education, PR and marketing, promotes vocational education in Plovdiv.<\/p>\n","protected":false},"author":2,"featured_media":1925,"template":"","class_list":["post-2164","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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