{"id":4760,"date":"2026-03-31T14:15:07","date_gmt":"2026-03-31T11:15:07","guid":{"rendered":"https:\/\/edu-compass.com\/about-us\/vocational-education-is-modern\/"},"modified":"2026-08-14T19:23:58","modified_gmt":"2026-08-14T16:23:58","slug":"vocational-education-is-modern","status":"publish","type":"page","link":"https:\/\/edu-compass.com\/en\/about-us\/vocational-education-is-modern\/","title":{"rendered":"“Vocational education is modern”"},"content":{"rendered":"\t\t
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\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tto about us\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

“Vocational education is modern”<\/h2>\n\t\t\t\t\t

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. <\/p>\n\t\t\t\t\t\n

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In partnership with Plovdiv Municipality<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n

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About the project<\/h2>\n\t\t\t\t\t

In 2018, we consulted PGVAD \"Hristo Botev\" and PGHTT Plovdiv and created a strategy to attract students to both vocational high schools. In partnership with ABB and TED Bed, we created videos and career paths through which we presented the real development opportunities that vocational education offers. <\/p>\n\t\t\n<\/div>\n

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Project Goals<\/h2>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTo create an educational marketing model that increases the attractiveness of vocational high schools<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTo build a brand identity for both schools through a logo, motto, and messaging<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTo establish the schools as a preferred choice through targeted communication in social networks and media<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTo increase public understanding of the value of vocational education<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
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    Results<\/h2>\n\t\t\n<\/div>\n
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    \n\t\t\t\t\t\tCreated new visual identity<\/b> (logo, motto, print materials, souvenirs)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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    Created social media content:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t8 promotional posts per month<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPhoto and video sessions with students and teachers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t2 blogs per month for the schools<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t3 sponsored publications on the Edu Compass blog<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

      <\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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      \n\t\t\t\t\t\tCampaigns with an engaged audience<\/b> of over 4,000 people and a reach of over 10,000\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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      \n\t\t\t\t\t\tVideo content<\/b> and YouTube channel\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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      \n\t\t\t\t\t\tMaintained Facebook page<\/b> for each school\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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      More projects<\/h2>\n\t\t\n<\/div>\n
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